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Chapter
1: Visual Communication The
question is not what you look at, but what you see. Henry
David Thoreau, 1817--1862 WRITER,
PHILOSOPHER, PENCIL MAKER Analyzing
Images Construction
Workers A Child's Drawing Edouard Manet's "A Bar at the Folies Bergere" Nick Park's Creature Comforts Time magazine's cover Other Newsworthy
Pictures Aldous Huxley Brave New World Retinal Disease The Art of Seeing Sensing,
Selecting, and Perceiving "More you
know; more you see." Back to the
opening pictures The Visual
Communication Circle Dance
The more you know; the more you
sense (more light will fill your eyes)
The more you sense; the more you
select (you will notice more)
The more you select; the more you
perceive (you will understand more)
The more you perceive; the more
you remember (memory is enhanced)
The more you remember; the more
you learn (compare and contrast)
The more you learn; the more you
know (use more of what you see) Chapter
2: Visual Cues All
colors will agree in the dark.
Francis
Bacon, 1561--1626 PHILOSOPHER,
SCIENTIST, EDUCATOR Visual Cortex
Research Biography of
David H. Hubel & Torsten N. Wiesel Color Light By
Musicians Leonardo
Da Vinci Thomas Young
& Hermann von Helmholtz Tri-Color Theory:
Red, Green, and Blue Additive color:
Red, green, and blue = white light Subtractive
color: Magenta, yellow, and cyan = black paint Three ways of
discussing color Objective
Method Wavelengths
Temperature
Comparative
Method Sky
Blue Fire
Engine Red Subjective
Method Symbolic
and Emotional Responses
Controversial
Uses Form Dots Pointillists
and Halftones Lines:
A Series of Dots Shapes Parallelograms
Circles
Eyes Triangles
Depth Sir Charles
Wheatstone 3D Effect Magic Eye Images Space Size Color Lighting Textural
Gradients Interposition Time Perspective Illusionary
Linear
3D
Effect Geometrical
Native
Artwork Conceptual
Multi-frame
Pablo
Picasso Social
Dominance Movement Real: Without
media intervention Apparent: Motion
pictures Graphic: The eyes
move through a design Implied: Tricks
on the eyes Chapter
3: Visual Theories It
is the theory that decides
what can be observed. Albert
Einstein, 1879--1955 PHYSICIST,
EDUCATOR, PATENT CLERK What is a
theory? Importance of
theories Sensory
Theories Gestalt Theory The
whole is different from the sum of its parts Similarity Proximity Continuation Common
Fate Camouflage Study
tiny elements in a picture first Newspaper
Design Constructivism Julian
Hochberg Eye
Tracking for Graphic Designs Better
print and screen designs Perceptual
Theories Semiotics Ferdinand
de Saussure Charles
Peirce Iconic
signs Indexical
signs Symbolic
signs Codes
Metonymy
Analogy
Displaced
Condensed
Cognitive Memory
Projection
Expectation
Selectivity
Habituation
Salience
Dissonance
Culture
Words
Chapter
4: Visual Persuasion The
real persuaders are our appetites, our fears, and above all, our vanity. Eric
Hoffer, 1902--1983 LONGSHOREMAN,
AUTHOR, PHILOSOPHER Shock
Advertising Sex-based Ads Bernardo Benetton Journalism
Condemnation Free
Public Relations Free
Advertising David
Kirby deathbed ad Jump
in Sweater Sales Going
too far?: "We, On Death Row" Oliviero Toscani resigned Unhate campaign Persuasion Aristotle
Ethos:
Credible Source Logos:
Logical Argument Pathos:
Emotional Appeal Propaganda Propagating
the Faith Negative
Connotation War
Posters Advertising:
Buying Space or Time Commercial &
Non-commercial Advertising
Growth: Advertorials & Infomercials Movie/TV/Buildings/Web
Ads Augmented reality
uses Public
Relations Free Space or
Time Political Photo
Ops Social Networks Lobbyists and
Spin Doctors Journalism:
Reporting the News Front pages and
covers as ads Corporate
Influences Journalism
Excesses & Credibility Mixing
Advertising, Public Relations, and Journalism Back to David
Kirby Life Mixes
Advertising and Journalism Chapter
5: Visual Stereotypes Instead
of being presented with stereotypes by age, sex, color, class, or religion,
children must have the opportunity to learn that within each range, some people
are loathsome and some are delightful. Margaret
Mead, 1901--1978 ANTHROPOLOGIST,
AUTHOR, EDUCATOR Jerry Lewis Muscular
Dystrophy Association (MDA) Pity
Campaign Lewis
let go Dominant Culture in Control Media Coverage
and Prejudicial Thinking Common
Stereotypes African American Arab Asian Latino Women Lesbian, Gay,
Bisexual, and Transgender Native American Martin Luther
King, Jr. Images that
Heal John Rawls' Veil
of Ignorance Positive Examples Chapter
6: Visual Analysis Everything
looked at closely is full of wonder.
Jacob
Grimm, 1785--1863 PHILOSOPHER,
JURIST, AUTHOR Importance for
analysis David Perlmutter's method Context of
viewing is important Before
concentrating on each perspective: 1). Make an
inventory list of everything you see. 2). Notice the
compositional elements and lighting. 3). Study the use
of visual cues. 4). See how the
gestalt laws apply. 5). Note the
semiotic signs of iconic, indexical, and symbolic. 6). Think how the
codes apply. 7). See how the
cognitive elements work. 8). What is the
purpose of the image? 9). Is the image
pleasant to look at? Personal Perspective Initial Gut
Reaction Historical Perspective The image's
place in history Ask yourself:
When do you think the image was
made?
Is there a specific style that the
image imitates? Technical Perspective Consider the
process decisions Ask yourself:
How was the image produced?
What techniques were employed?
Is the image of good quality? Ethical Perspective Moral
Responsibility
Pittacus' Golden
Rule: Do Not Add to Grief
Arisippus' Hedonism:
Personal Gain
Aristotle's Golden Mean: A
Compromise
Immanuel Kant's Categorical
Imperative: A Rule is Followed
John Stuart Mill and Harriet Taylor's Utilitarianism:
Greater Good Wins
John Rawls' Veil of Ignorance:
Empathy Cultural Perspective Societal Impact
Ask yourself:
What is
the story and the symbolism involved with the elements in the visual message?
What do they say about current
cultural values? Critical Perspective Reasoned
Opinion Ask yourself:
What do I think of this image now
that you've spent so much time looking and studying it? Goal
of analysis: Discover your own reaction Chapter
7: Typography It
is a rarer gift to lay words out properly than to
write them. Nicolas
Barker, 1942-- BOOK
COLLECTOR, TYPOGRAPHER, AUTHOR Johannes
Gutenberg Gutenberg Bible Gutenberg's
Secret Art Metal
type Ink Paper
and Parchment Press Gutenberg's
Legacy Personal Perspective Typography is
Seldom Noticed Unless a Problem Historical Perspective Drawing Cave Paintings Writing Sumerian
Cuneiform Egyptian
Hieroglyphics Chinese Letters Phoenicians Greek Symmetry Romans Mayans Hot Type Aldus
Pius Manutius The
Boston News-letter Richard
Hoe's Press Cold Type Photo
and Digital Typesetting Technical Perspective Typeface Families
Blackletter
Roman
Script
Miscellaneous
Square
Serif Sans Serif Stefan Sagmeister Typeface
Attributes Size
Color
Font
Column Justification
Space:
Kerning (between letters) and Leading (between lines) Animation Ethical Perspective Readable versus
"Garbage Fonts" Appropriation and
Theft Cultural Perspective Pre-Gutenberg Era
Words
as Pictures Gutenberg Era Printing
and Word Dominance Industrial Era "Dark
Ages" Artistic Era Art
Movements Digital Era Desktop
and Online Publishing Critical Perspective The best
typographical designs match the mood of the aesthetics with the content of the piece. Trends to Watch Zines, Artistic Displays, and Book Publishing Alternatives Chapter
8: Graphic Design There
is no good design without restrictions, constraints, and rules. Charles
Eames, 1907--1978 INDUSTRIAL
DESIGNER, FILMMAKER, EDUCATOR Saul Bass' Life Saul Bass'
Work: Influence from the Bauhaus Film Work Packaging and
Logos Advertisements,
Posters, and Title Credits Lasting Influence
on Others Personal Perspective As with
typography, multivariate decisions are often overlooked by a viewer Historical Perspective Pre-Gutenberg,
pre 1455 Egyptian Books of the Dead Greek and Roman
Symmetry Gutenberg Era,
1456 - 1760 Printing Industrial Era,
1761 - 1890 Steam Presses Lithography,
1813: Senefelder Photography,
1826: NiŽpce Advertising Post Cards Artistic Era,
1891 - 1983 Halftone
Printing, 1880 Art Movements Digital Era,
1984 - Present Desktop
Publishing, 1984 Web, 1994 Technical Perspective Design
Suggestions: Contrast Color
Size
Symbolism
Time
Sound
Balance Symmetrical
Stefan Lorant and The
Picture Post Asymmetrical
Rhythm Arrangement
Number
of Elements Unity Related
Content Stylistic
Consistency Ethical Perspective Utilitarianism or Hedonism? Product
Promotions Appropriation Shepard Fairey Editorial
Decisions: Elian Gonzalez Choices Cultural Perspective Free Form Approaches
Single Frame TV
Shows Art Nouveau,
1890 Inspried from Asian Art Henri
Toulouse-Lautrec Aubrey Beardsley Will Bradley Maxfield Parrish Dada, 1916 Theo van Doesburg and Kurt Schwitters Marcel Duchamp Sergei Eisenstein
George Herriman Looney Tunes and
"The Simpsons" Art Deco, 1925 Erte Chrysler Building
Miami Beach Pop Art, 1955 Andy Warhol Robert Frank Peter Max Punk, 1978 New Wave, 1982 Hip-Hop, 1990 Grid Approaches
De Stijl, 1917 Piet Mondrian and
Doesburg Stefan Lorant Mario Garcia:
Modular Design Bauhaus, 1919 Paul Klee Gyorgy Kepes Laszlo
Moholy-Nagy Critical Perspective A
"good" design makes sense to its audience Trends to Watch Home studios,
Virtual Reality, and Games Chapter
9: Informational Graphics Excellence
in the display of information is a lot like clear thinking. Edward
Tufte, 1942-- DESIGNER,
PUBLISHER, EDUCATOR 9/11 and Other
Examples USA Today History and
Influence Weather Maps Newspaper Use Television
Weather Segments Weather
Channel Personal Perspective Satisfies the
journalism mission to educate Explains the
"why" and "how" of a story Converts data
into more understandable formats Three
Innovative Examples Charles Darwin's
Finches and Evolution Francis Crick,
James Watson, and Rosalind Franklin's DNA Structure Charles Keeling's
Global Warming Evidence Nigel Holmes'
Graphic: Why there are no "Trillionaires" Historical Perspective Cave Drawings
as Target Practice Sumerian Clay
Maps Greek
Cartography Chinese Maps Three Pioneers William Playfair and Charts Dr. John Snow and
Medical Evidence Charles Minard and
Napoleon's Defeat Infographics in
Newspapers Technical Perspective Statistical
Infographics: Convert Numbers to Pictures Charts or Graphs Data Maps Infofilms Infointeractives Non-Statistical
Infographics: Arranges Data into Pleasing Aesthetics Fact Boxes Tables Non-Data Maps Diagrams Miscellaneous Courtroom
Sketches Television
Schedules Calendars Icons
& Logos Flowcharts Time
Lines Illustrations
Ethical Perspective Inaccurate
Charts: Not Zero-based Inappropriate
Symbolism Chartjunk Cultural Perspective Be Clear about
the Cultural Context of Signs Critical Perspective Computers Make
Production Too Easy Infographics
Should Be Filled with Content Trends to Watch More, not Fewer
Informational Graphics in All Media Chapter
10: Cartoons Donuts.
Is there anything they can't do?
Matt
Groening, 1954-- CARTOONIST,
WRITER, PRODUCER "The
Simpsons" Matt Groening First Aired 12/89
Working Class
Heroes Example of Social
Satire Longest Running
Sitcom on TV Personal Perspective Not Considered
Serious One of the
Oldest Forms of Communication One of the Most
Complicated Art Forms Historical Perspective Single-Framed
Cartoons Caricatures Ancient
Examples Day
of the Dead Carracci
Family Influence Modern
Artists Political William
Hogarth: A Harlot's Progress James
Gillray: "Little Boney" Thomas
Nast: Boss Tweed, Political Party Mascots, and Santa Bill
Mauldin: "Willie and Joe", WWII Herbert
Block: Civil Rights Era Paul
Conrad: Present Day Issues Humorous The New Yorker, 1925, Harold Ross Charles
Addams Gary
Larson Multi-Framed
Cartoons Egyptian
Paintings Bayeux Tapestry,
1067 Comic Strips Richard
Outcault's "Yellow Kid", 1895 Hearst's
and Pulitzer's Cartoon War, "Yellow Journalism" Serial
Adventure Strips George
Herriman's "Krazy
Kat," 1915 George
Schulz's "Peanuts," 1950 G.
Trudeau's "Doonesbury", 1970 Comic Books Max Gaines, Cheap
Little Books, 1930 William Gaines MAD Magazine, 1954 Superman, 1939,
Jerry Siegel and Joe Schuster Stan Lee and Jack
Kirby, Spider-Man Robert Crumb's
"Fritz the Cat", 1968 Japanese
"Manga" Graphic Novels Art Spiegelman's MAUS, 1987 Animated Films Early History Eadweard Muybridge Winsor McCay Walt Disney Chuck Jones &
Tex Avery and Looney Tunes Hanna and Barbera Pixar & John Lasseter DreamWorks Nick Park Technical Perspective Frame: Different
Sizes Setting: Simple
or Complex Characters:
Crude or Sophisticated Drawings Motion Lines Typography: Readers
Become Actors Balloons Action
Sequences Animation
Techniques Cel Full Anime Limited Rotoscoping Stop-Motion Model Clay Puppet CGI
(Computer-Generated Imagery) Two-dimensional Three-dimensional Performance
Capture, James Cameron's Avatar Live
Action/Cartoon Combination McCay, Disney, Mary
Poppins, Ted Ethical Perspective Marketing Stereotypes Controversial
Themes Cultural Perspective Our First
Introduction to Reading Symbols Change
with the Times and Culture Critical Perspective A Sophisticated
Art Form Worthy of Serious Study Trends to Watch More Graphic
Novels Importance of
Comic-Cons Web-based
cartoons Chapter
11: Photography I
really believe there are things which nobody would see
unless I photographed them. Diane
Arbus 1923--1971 ART DIRECTOR,
EDUCATOR, PHOTOGRAPHER "The
Migrant Mother" Florence
Thompson Portrait with Three Children Dorothea Lange Columbia
University San Francisco
Photographer Paul Taylor
Collaboration Joined the FSA One Shot Wonder? Life Magazine Florence
Thompson 32-years old Nipomo, CA Camp Bitterly
Complained Died of Colon
Cancer Received Public
Support Is Thompson
worried about the future, or wishing Lange would leave? The Picture's
Legacy Photographic
Manipulation Air Brushed Hand Stage-managing Personal Perspective Our First Visual
Imaging Machine Photographs are
Prized Possessions Historical Perspective Camera Obscura Aristotle & Alhazen Nine Main
Photographic Processes Heliography,
Joseph NiŽpce, 1826-7 Daguerreotype,
Louis Daguerre, 1939 Calotype, Henry Talbot, 1839, The Pencil of Nature, 1844 Wet-Collodion,
Frederick Archer, 1851, Matthew Brady & Civil War
Images Color Emulsions James
Clerk Maxwell, 1861 Lumiere Brothers, 1903 Gelatin-Bromide Dry
Plate Richard
Maddox, 1871 Eadweard Muybridge, 1878, Fast Action Captured George
Eastman, 1888, Amateur Boon Holography Dennis
Gabor, 1947 Tupac
Performs Instant
(Polaroid) Edwin
Land, 1948 William
Wegman's Dogs Digital Bell
Labs' Chanrge-Coupled Device, 1974 Sony
Mavica, 1981 Cell
Phone Cameras Kodak
Troubles Technical Perspective Lens Type Lens Opening Shutter Speed Lighting Image Quality High Dynamic
Range (HDR) Images Ethical Perspective Victims of
Violence A Right to
Privacy Picture
Manipulations Cultural Perspective Photographer as
Portraitist, Margaret Cameron and Matthew Brady Photographer as
Painter, Oscar Rejlander and Mike and Doug Starn Photographer as
Landscape Documentarian, Timothy O'Sullivan and Ansel
Adams Photographer as
Artist, Alfred Stieglitz and Marc Trujillo Photographer as
Social Documentarian, Jacob Riis, Lewis Hine, and Mary Ellen Mark Critical Perspective Tells stories
sometimes better than words alone Pictures
entertain, educate, disturb, and persuade Trends to Watch The Importance
of the Still Moment Web Outlets for
Photojournalism Chapter
12: Motion Pictures The
length of a film should be directly related to the endurance of the human
bladder. Alfred
Hitchcock 1899--1980 DIRECTOR,
PRODUCER, AUTHOR Citizen
Kane The Greatest
Movie Ever Made Cast and Crew Financial
Disaster because of Controversies Technical
Innovations Analysis of Citizen Kane Personal Perspective Capture our
Imagination Many Terms
Describe the Medium Historical Perspective A Story of
Adaptation Gelatin-Bromide
Photo Process Eadweard Muybridge and Motion Studies Thomas Edison's
Kinetograph, 1891 Individual
Viewing for Fictional Dramas Auguste and
Louis Lumiere, 1895 Audience Viewing
for Documentaries George Melies, A Trip to the
Moon, 1902 Action-Adventures
Edwin Porter's The Great Train Robbery, 1903 D.W. Griffith's
The Birth of a Nation, 1915 United Artists,
1919 Silent Era Academy Awards Sound Lee De Forest's
Audio Tube Vitaphone (Disk): Warner Bros. Phonofilm (Film): 20th Century Fox The Jazz Singer, 1927 The Artist, 2011 Color Tinted: The Great Train Robbery Kinemacolor: The
World, the Flesh, and the Devil, 1914 Cartoons: Flowers and Trees, 1933 Technicolor: Becky Sharp, 1935 Public's
Acceptance: The Wizard of Oz, 1939 Widescreen Cinerama, 1952 CinemaScope (Panavision), 1953: The Robe Imax and Omnimax 3D Edwin Porter
Tests, 1915 The Power of Love, 1922 The House of Wax, 1953 Avatar, 2009 Inspired Many Others Drive-Ins Few Remaining Multiplexes Crowding Out
Single Screen Theaters High Priced
Amenities Technical Perspective The Shot: A Few
Frames to Entire Movies Film Choices:
Black & White, Color, and Combinations Ethical Perspective Stereotypes Violence Smoking in the
Movies Copyright
Infringement Cultural Perspective Myths
and symbols of a culture are employed by directors Critical Perspective Competition
with On Demand and the Web Successful Women
Directors, Kathryn Bigelow Trends to Watch Rise in
Independent Movies Better Food,
Seats, and Other Inducements Easier Ways to
See at Home Movies on
Large, High Quality Home Sets Chapter
13: Television Television
is chewing gum for the eyes. Frank
Lloyd Wright, 1867--1959
ARCHITECT, AUTHOR, EDUCATOR Reality Television Enormous
Popularity Allen Funt, Founder "An American
Family" "Cops" "Home Videos" George Holliday's
Video of the Rodney King Beating MTV's "The Real
World" Mark Burnett "Survivor" Other Successes Personal Perspective Easy to Criticize Historical Perspective 1920s Phil
Farnsworth, high school student, 1922 Working
Model, 1928 1930s Vladimir
Zworykin and RCA: Felix the Cat 1940s Few
Developments Because of World War II FCC
Regulations Development
of Networks 1950s "Golden
Age" Quiz
Show Scandals Color
Transmissions Cable
and Video Introduced 1960s News Coverage
Praised Satellite
Technology 1970s FCC
becomes more Aggressive HBO
Began 1980s Mergers with
Movie Studios 1990s Networks Decline 2000s HDTV New Media
Delivery Methods and Equipment Technical Perspective Cameras Transmission
Modes Receivers Ethical Perspective Ratings Stereotypes Sexual and
Violent Themes Cultural Perspective Theatre, Radio,
Movies, & Comics with Familiar Stories in Serial Form Brought Home Critical Perspective All Other Media
Suffered, But Not Out Television as
Baby Sitters Wars and
Tragedies Diminished Social Problems
Exaggerated Finding Quality
is a Viewer's Responsibility Trends to Watch Television in
Movie Theaters Home Linked to
the Web 3D Sets and
Programming Creative
Advertising Continued
Diminish of Broadcast Chapter
14: Computers Computers
themselves, and software yet to be developed, will revolutionize the way we
learn. Steve
Jobs, 1955--2011 ENGINEER,
INDUSTRIALIST, GURU Computer-generated Images (CGI) Career of James
Cameron History of CGI Personal Perspective A Dominating
Technology Historical Perspective Antikythera Mechanism Charles Babbage
& Ada King with Unfinished Mock-Up Cathode-Ray
Tube Development Manchester Mark
1, 1948 Univac and SAGE
Computers Transistor
Invented at Bell Labs, 1948 Jack Kilby, Integrated Circuit Board, 1958 IBM Herman Hollerith
& CTR Thomas Watson,
Sr., President of IBM Thomas Watson,
Jr., Discounted Personal Computers Lenovo Group,
China Now Makes IBM Computers Watson Computer
on "Jeopardy!" Microsoft Altair Computer, Henry
Edward Roberts, 1975 Paul
Allen & Bill Gates Worked for Him Microsoft
Established IBM
DOS and Windows Allen Left in
1983: Charter Communications & Sports Teams Gates Retired in
2008: $60 Billion Plus, Foundation Management Apple Computers
Stephen Wozniak,
Technical Genius Steven Jobs,
Creative Ideas Apple I, 1975 Apple II, 1977,
Tremendous Success Macintosh, 1984,
Commercial Directed by Ridley Scott Jobs Left Company
in 1985 NeXT
Company & Pixar Animation Studios Jobs Returns to
Apple in 1996 iPod, 2001 iPhone, 2002 iPad, 2010 Jobs Dies of
Pancreatic Cancer, 2011 Technical Perspective Memory CPU (Central
Processing Unit) Switching
Devices Peripherals Software Ethical Perspective Violent Themes As Technology
Improves So Does Level of Violence in Games Sexual Themes MacPlaymate The Lawnmower Man Image
Manipulation Commercial Uses
Disturbing Cultural Perspective IBM &
Apple: Two Different Logos and Corporate Cultures Fear Expressed
in the Media Has Diminished Critical Perspective Reflect on
Culture Cannot Solve
All Problems Equal Access is
Vital Trends to Watch Cell Phones
with More Options More Realistic
Video Games Educational
Opportunities with 100,000 Students in a Class Wearable
Computers Sixth Sense Google's "Project
Glass" Chapter
15: The Web When
I took office only physicists had ever heard of the web. Now, even my cat has
its own page. Bill
Clinton, 1946-- POLITICIAN,
AUTHOR, HUMANITARIAN Google A Noun and a
Verb Sergey Brin
& Larry Page Doodles Google's
Successes and Controversies
Business Dealings Privacy Concerns Personal Perspective A Valuable
Resource for Information, Entertainment, and Commercialism Historical Perspective ARPAnet Changed to Internet, 1983 Videotex Systems: Over Television Ceefax: Britain, 1974 Prestel:
Britain, 1979 Minitel: France, 1981 Viewtron: US, 1981 Bulletin Boards:
Uses the Telephone America Online,
CompuServe, & Prodigy World Wide Web Tim Berners-Lee,
CERN (Switzerland) Marc Andreessen,
Mosaic, 1993 Yahoo!, David Filo & Jerry Yang Management
Issues Search Engine
Creativity Wikipedia Delocator Tremendous Growth Technical Perspective Web Protocol:
Hypertext Markup Language (HTML) Web Site
Credibility Checklist All Other Media
Combined Ethical Perspective Free Speech vs.
Censorship Hate Speech and
Pornography Cultural Perspective Commercial Sites are the Most Popular Web 1.0 &
Web 2.0 Mashups: Art & Programming Political Uses Social Media Facebook, Skype,
& YouTube Critical Perspective How Do You Use
the Web? Rotten.Com or
Take Online Classes? Perhaps
Too Popular? Trends to Watch Newspaper
Challenges All One Medium Web 3.0 The End of Privacy Concerns? What's Old is New Again Chapter
16: The More You Know; The More You See I
wanted to change the world. But I have found that the only thing you can be
sure of changing is yourself. Aldous
Leonard Huxley, 1894--1963
NOVELIST,
POET, PHILOSOPHER Aldous Huxley
and Seeing Pete Eckert Pictures are Learned before Words We Live in a
Picture Filled World Dr. Temple Grandin Future of
Visual Messages Marshall
McLuhan & Globalization Origin of a Cliche The Key for
Communicators: Use Words,
Pictures, and Designs in Equally Respectful Ways Toward World
Understanding Light is the
Link Lessons From
Each Chapter Make Memorable
Visual Messages that Challenge and Enrich | |||