Visual Communication: Images with Messages

Wadsworth

Paul Martin Lester, California State University, Fullerton

Paperbound © 1995
ISBN: 0-534-19530-X
Publication Status: IN PRINT

develops visual literacy by exploring and showing the role of images in the communication process
  • Each chapter on a particular medium (Section Four) opens with a detailed analysis of a significant example from the featured medium (e.g., Gutenberg's Bible, USA Today weather map, ''The Simpsons'', Dorothea Lange's ''The Migrant Mother,'' the Rodney King beating) and a general discussion in terms of personal, historical, technical, ethical, cultural, and critical perspectives; each of these chapters closes with a section on future predictions.

  • Section Three provides an in-depth analysis of ethics and stereotyping via the use of images (such as the recent Benetton ads/billboards).
  • An informal and engaging writing style explains detailed information in an easily understandable way.
  • 400 black-and-white and color illustrations, information graphics, and photographs bring historical references and contemporary ideas to life.

  • Detailed captions for each illustration not only identify the images but analyze them in terms that are used in the text.
  • Glossary of more than 100 words explain some of the more difficult concepts introduced in the text; a detailed bibliography presents additional sources of information.
  • The design of the book itself exhibits excellence in graphic design, treating words and pictures with equal importance and respect.
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    Published in English

    Size: 464, Dimensions: 8 1/2 x 11


    US List Price: US $35.00
    Paul Martin Lester, California State University, Fullerton. Ph.D., Indiana University

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